In May 2018, Quicken Loans was selected to host an Adobe Creative Jam in Detroit. I worked on a small planning team to organize speakers, theme and participant selection. The day of the event, the 25 participants were divided into teams and given three hours to brainstorm, develop and tweak design ideas for a campaign to end veteran homelessness. At the end of the challenge, teams presented their ideas to an audience and panel of judges, (Hajj Flemings, Val Head, Brian Singer) who voted on their favorite projects. The Jam ended with speakers and a reception that included an interactive screen printing with posters and tshirts.
Theme: Ending Veteran Homelessness