Strange Matter is a locally owned roastery and coffee shop in Lansing, MI, that specializes in pour over and nitro coffee. Named after quark matter, their brand is centered around science, art and community. Strange Matter’s west-facing wall has a rotating art gallery that showcases art from local, national and international artists. The goal of this project was to redesign the logo and branding to create a more authentic and accurate identity for the company.
Awards:
AAF District 6 American Advertising Awards, Gold: Integrated Brand Identity
Mid-Michigan American Advertising Awards, Gold: Integrated Brand Identity
Mid-Michigan American Advertising Awards, Judge’s Choice
National American Advertising Qualifier
Project type:
Identity, Print, Research